OUR TRADEMARK MISSION
We bring sunglasses to the top of the world.
Among the planet’s highest summits people do not have access to eye protection or treatment.
However, 80% suffer from eye diseases, or eye cancer, due to the harsh UV-radiation and the gaping hole in the ozone layer. Locals are increasingly becoming unable to work in the fields, hence the subsistence economy suffers dramatically. Consequently, unique indigenous tribes and communities are forced to resettle in the valleys and cities. Incredible costums, folks and cultures are going extinct. It is fair to say that
Shades Of Love preserves health, culture and sustainability in the massive and gnarly region of :